Appealing to the Snapchat Generation: Using Technology to Break Through Students’ Eight-Second Information Filters
Students in the newest demographic are more pragmatic and cautious than millennials, but crave information and content that is intuitive, streamlined, and aesthetically pleasing. Propelled by ever-changing technology, micro-generations will accelerate the charge to regularly assess, adapt, and reassess communication strategies that meet our students’ needs and preferences. Join us to explore methods and mediums of communication alongside current technology that can break through Generation Z’s eight-second information filter, using current generation theory, market research, and trends in higher education.
Caroline Ickes, International Studies Abroad
Caroline Cully Garbers, University of Florida; Colin Large, University of Tulsa